Our Story

In the bustling streets of global cities, amidst the whirlwind of professional demands and personal aspirations, there exists a woman whose journey embodies the essence of resilience, determination, and unwavering belief in the power of transformation. Meet Winnie Mills-Amui, the visionary force behind Winifred Mills.

Born from British and Ghanaian heritage, Winnie's story is one of necessity turned into opportunity—an entrepreneur's odyssey sparked by the glaring absence of representation in the fashion landscape. As a woman with fuller figures, professional needs, and a global outlook on life, she found herself navigating the labyrinth of clothing racks, only to find her identity lost amidst the sea of sameness.

"I have for many years felt that the clothing available to women like myself never fully represented the many facets of our being," Winnie reflects, her words carrying the weight of countless shared experiences.

Driven by a deep-seated desire to fill this void, Winnie embarked on a journey that would redefine her purpose and reshape the fashion industry. Armed with her background in accountancy and fueled by an unwavering passion for inclusivity, she set out to create a brand that celebrates diversity, empowers women, and embraces the beauty of individuality.

Launching Winifred Mills wasn't just about designing clothes; it was about crafting a narrative—a narrative that champions authenticity, defies stereotypes, and amplifies the voices of women worldwide. In the midst of a global pandemic, amidst the chaos and uncertainty, Winnie saw an opportunity—an opportunity to pave a new path, to rewrite the rules, and to champion a vision of empowerment.

"I found myself tweaking, adjusting, and altering existing brands to work. It didn't make sense that I could not find any styles that worked," Winnie recalls, her journey marked by resilience in the face of adversity.

And so, Winifred Mills was born—a testament to the enduring power of self-expression, the allure of timeless elegance, and the belief that fashion is not just about what you wear, but how you feel when you wear it. From a background in accountancy and no prior experience in the fashion industry, Winnie's journey is a testament to the transformative power of passion, perseverance, and the unwavering belief in one's dreams.

As Winnie continues to chart new territories and break down barriers, she remains steadfast in her commitment to providing professional women with clothing that meets their immediate needs, honors their multifaceted lives, and celebrates the beauty of womanhood.

This is the story of Winnie Mills-Amui—the founder, the visionary, the trailblazer. And as her journey unfolds, she invites you to join her in celebrating the endless possibilities of fashion, the beauty of diversity, and the empowerment of women everywhere. This is Winifred Mills. This is the journey of a visionary.